PR / Media

Effective communication to your target audience and stakeholders is crucial in helping build your business. We are one of the few London agencies to have in-house to top tier expertise in this area. Our media contacts are extensive and global. They have been honed after years of working in the media and also holding high-profile in-house corporate communication roles within financial services. We produce tailor-made structured PR plans for our clients to ensure delivery to the market place of your individual investment strategy. A successful fund manager will gain wider global visibility with a properly coordinated media plan. This is a tried and tested way of attracting new investors. So whether you are capital raising, deal making or simply increasing your field of investor potential – a structured PR plan is essential.

How do we do this?

• By firstly drilling down on your individual story and ensuring clear and consistent messaging – investors need to know – why you?
• Sourcing profile-raising opportunities for key company spokespeople.
• Generating thought-leadership articles in national and international media.
• Expanding your media networks and contacts through regular breakfast briefings and lunches.
• Working across a range of media from newspapers, trade publications, TV and web to source media comment opportunities.
• Forward planning of specialist media features, interviews and commentaries.
• Press releases and generation of story ideas to ensure regular news flow.
• 3rd party endorsement – sourcing awards opportunities.
• Developing white paper strategies – placing you as the “voice of authority”.
• Round tables and events.